Three out of each 4 individuals surveyed in India have ‘NoMoPhobia’ — the concern of being indifferent from their smartphones resulting from low battery or different causes, a joint research by cell phone maker Oppo and market analysis agency Counterpoint stated on Friday.
According to the report, 65 p.c of smartphone customers surveyed expertise emotional discomfort—apprehensive or anxious, disconnected, helpless, concern of lacking out, nervous, unsafe—when their battery drains.
NoMoPhobia, brief for no cellular phobia, refers back to the concern of, or anxiousness brought on by, not having a working cell phone.
Oppo India collaborated with Counterpoint to grasp trendy smartphone customers’ battery anxiousness ranges. The survey coated over 1,500 respondents in tier 1 and a few tier 2 cities.
“This is a foundational research and can be instrumental in the best way we make our merchandise. 60 p.c of persons are going to exchange their smartphones as a result of the battery isn’t performing. More importantly, we cue this to make our merchandise battery,” Oppo India Chief Marketing Officer Damyant Singh Khanoria stated.
The research discovered that 82 p.c of male customers really feel extra anxious in comparison with 74 p.c of feminine customers.
92.5 p.c of customers use energy saving mode on their cellphone and 87 p.c use their cellphone whereas it is getting charged.
About 42 p.c of respondents use smartphones most for leisure, the place social media is on the high. Around 65 p.c of customers sacrifice cellphone utilization to preserve battery whereas 82 p.c restrict their social media utilization.
“Our smartphones have grow to be our private universes that allow us to remain related, personally and professionally, and likewise for leisure. Consequently, many people have developed a phobia of being with out our telephones.
“As a outcome, individuals usually really feel anxious on the considered operating out of battery and being unable to make use of their telephones. The feeling of low battery anxiousness is larger among the many working age group of 31 to 40 years adopted by the age group of 25 to 30 years,” Counterpoint Research Director, Tarun Pathak stated.