Google’s determination to discontinue the product comes amid value cuts throughout the corporate. (File)
New York:
Google will now not promote the newest Enterprise Edition of Google Glass, CNN Business has reported.
The firm’s announcement this week will successfully kill off an revolutionary however failed wearable product line from one other period that many customers could have assumed was lengthy gone.
First unveiled in 2013, Google Glass was initially marketed for a normal viewers, with the promise of giving folks entry to a pc on their face relatively than having to drag out a telephone. But the sensible glasses had been discontinued in 2015 after beta variations failed to achieve traction resulting from its excessive price ticket, clunky design and considerations about privateness, in accordance with CNN Business.
Google then shifted the main target from customers to enterprise. The first Enterprise version of Glass, introduced in 2017, was pushed to be used in industries reminiscent of manufacturing and logistics. The Enterprise Edition 2, launched in 2019, was Google’s final try at saving the Glass product. But the $999 product did not catch on, CNN Business stated.
“Thank you for over a decade of innovation and partnership,” Google wrote on its FAQ web page saying the choice. The firm will proceed to assist the phased out Enterprise Edition till September, in accordance with CNN Business.
Google didn’t reply to CNN’s request for remark.
Google’s determination to discontinue the product comes amid value cuts throughout the corporate. Like lots of its friends, Google has just lately introduced plans to put off hundreds in response to recession fears and shifting pandemic demand for digital merchandise.
Still, the dream of Google Glass lives on. Snapchat’s guardian firm sells Spectacles, one other set of smartglasses that has struggled over time to achieve traction. CNN Business stated Apple was reportedly engaged on augmented actuality glasses. And even after the setback of Glass, Google stated final yr it was persevering with to check different AR glasses.
“Augmented actuality (AR) is opening up new methods to work together with the world round us,” the corporate stated in a weblog submit final summer time. “It may help us rapidly and simply entry the data we want — like understanding one other language or figuring out how greatest to get from level A to level B.”
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