NBCUniversal govt Linda Yaccarino is in talks to turn out to be Twitter’s chief govt officer, the Wall Street Journal reported, following proprietor Elon Musk’s announcement that he had discovered a brand new chief for the social community and can shift into a brand new position as chief technologist.
In a tweet on Thursday, Musk mentioned the corporate’s new CEO will begin in about six weeks, with out naming the person. Yaccarino, who’s chairman of world promoting and partnerships at NBCUniversal Media, did not reply to an e-mail looking for remark, and a consultant for NBCUniversal mentioned she was in rehearsals for the corporate’s Upfront displays to advertisers.
Excited to announce that I’ve employed a brand new CEO for X/Twitter. She will likely be beginning in ~6 weeks!
My position will transition to being exec chair & CTO, overseeing product, software program & sysops.
— Elon Musk (@elonmusk) May 11, 2023
Musk purchased Twitter for $44 billion final October and indicated that he’d solely be in cost for a restricted time to finish the organizational overhaul he thought the corporate wanted to prosper.
Musk complained of getting “an excessive amount of work” and sleeping at Twitter’s San Francisco headquarters whereas implementing radical adjustments.
In December, Musk requested his Twitter followers if he ought to step down as CEO, and 57.5% mentioned sure. The billionaire will stay govt chairman after the transition.
Musk, who’s additionally CEO of Tesla Inc. and Space Exploration Technologies Corp., has drawn criticism for his abrupt coverage adjustments at Twitter and neglect of his different companies. He’s additionally modified the company title of Twitter’s guardian to X Holdings, an entity that would ultimately be the guardian for all his companies – an thought he has publicly mused about.
Musk has additionally mentioned he desires to construct Twitter past social media and into an “all the pieces app,” together with monetary providers.
The subsequent CEO must take care of the fallout from his possession, together with an advertiser exodus. Despite a slight uptick in day by day customers since early 2022, Twitter’s income has fallen by 50% since October because of a “huge decline” in promoting, Musk mentioned in March.
The firm’s Twitter Blue subscription service plan has additionally been flailing, drawing lower than 1% of the consumer base. Musk has lower 1000’s of jobs, scaled again the corporate’s content material moderation and allowed accounts beforehand banned for breaking guidelines to return.
Musk already has a pleasant relationship with Yaccarino, who interviewed him final month at a significant promoting convention in Miami, and known as him “pal” and “buddy” on stage. Recently, Twitter and NBCU expanded their Olympic Games partnership.
“I can say that she could be my first alternative, and my solely alternative, to save lots of the platform from the arms of its proprietor,” mentioned Lou Paskalis, who advises entrepreneurs as chief technique officer at Ad Fontes Media, on Twitter. “I nonetheless can’t perceive why she’d topic herself to @elonmusk, nonetheless!”
Puck News’ Dylan Byers additionally reported by way of a tweet that Musk deliberate to call Yaccarino as Twitter’s CEO, citing two individuals acquainted with the matter.
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